News & Opinion
-
Blog / News & Opinion
Author Pow Wow recap
By Porchlight
Some of us here at 800-CEO-READ just returned from this year's Author Pow Wow in Austin, TX. What's the Pow Wow? Every year since around 2005, we've gathered a room full of publishers, authors, marketers, speaking experts, designers, editors, agents, sales people, and a few people curious about becoming an author, to talk about what works, what doesn't, and how to make a more successful career as a business author.
Categories: news-opinion, publishing-industry, the-company
-
Blog / News & Opinion
The Business Book Awards Translator Lab
By Porchlight
When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you. So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter.
Categories: news-opinion
-
Blog / News & Opinion
Unconscious Branding
By Porchlight
Ask the customer what she wants; certainly this tactic is not unheard of. Companies do this constantly with focus groups, usability testing, et cetera. The general idea is that through a series of tests, we can better identify what our customer wants, and by extension what our customer will buy.
Categories: news-opinion
-
Blog / News & Opinion
Book Awards Lab
By Porchlight
Our friends at Translator have invited us back to discuss our annual Business Book Award winners. They claim it's their most popular lab, and what can we say, people love to hear about the biggest and best ideas published in the world today, so we're happy to take part. Join us Tuesday, January 22nd from 8:00-10:00am at Translator: 415 E Menomonee St.
Categories: news-opinion
-
Blog / News & Opinion
ChangeThis: Issue 101
By Porchlight
After our 100th issue in November, and spreading ideas and information in manifesto form each and every month for the past seven years, we took a (much needed) month off to reflect, refresh, and refocus. . .
Categories: news-opinion
-
Blog / News & Opinion
New Year, New KnowledgeBlocks
By Sally Haldorson
For the past few months, we've been remodeling KnowledgeBlocks, and we are thrilled to announce that the new site is now live! What you'll see when you visit the new version of KnowledgeBlocks is a trimmer, more focused, and most importantly, free site. As always, our mission is to help you build your business knowledge.
Categories: news-opinion
-
Blog / News & Opinion
Our 'Favorite' Business Books of 2012
By Sally Haldorson
Last week, we released our picks for the Best Business Book of 2012 as well as the eight category winners. Following in the footsteps of the New York Times, if we may, who asked a few of their esteemed book reviewers to reveal a list of their favorite books of 2012 ("Favorite is not synonymous with best, so this process can be painful. Brutal honesty is required.
Categories: news-opinion
-
Blog / News & Opinion
We are booksellers. We are community builders.
By Porchlight
Bookselling, as a cultural and community-building practice, has been around a long time. Even hubs where people gathered around books, absorbed in their presence and engaged with other readers, is nothing new. The Alexandrian Library, founded in 300 BC in Egypt, encouraged the procurement of books, both from sellers and consumers alike.
Categories: news-opinion
-
Blog / News & Opinion
LeaveSmarter: Martha Rogers
By Porchlight
Last month, Martha Rogers was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Martha delivered a powerful hour-long talk focusing on the benefits of putting the customer at the center of your business. As Martha puts it, ".
Categories: news-opinion
-
Blog / News & Opinion
The 2012 Business Book of the Year!
By Porchlight
The Advantage is a smart, quiet book. The valedictorian of the business book class of 2012 whose extracurricular is the chess club rather than debate or pep. The title and cover are straightforward.
Categories: news-opinion
