News & Opinion
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Blog / News & Opinion
Simple
By Porchlight
When we talk about breakthrough simplicity, we mean an interaction that cuts through the clutter. This is a standard that should be applied to everything a company puts out into the world, from the product to the ads down to the smallest piece of correspondence: It should do its job quickly, clearly, simply. People just don't have the time or the interest to wade through corporate rhetoric and jargon to figure out what you're trying to tell them.
Categories: news-opinion
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Blog / News & Opinion
Crafting the Customer Experience for People Not Like You
By Porchlight
It’s easy to share something you love with someone else, particularly when you know that person likes the same things you do. It’s exciting to be the one to introduce them to something you know they’ll flip over. But what if you gushed enthusiastically about something to someone and their response was, “Why would anyone want that?
Categories: news-opinion
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Blog / News & Opinion
LeaveSmarter: Marshall Goldsmith
By Porchlight
Last week, Marshall Goldsmith was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Marshall delivered a moving hour-long talk on effecting positive change through proven methods. As Dr.
Categories: news-opinion
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Blog / News & Opinion
Focus...for Success and Influence
By Sally Haldorson
Focus: Use Different Ways of Seeing the World for Success and Influence by Heidi Grant Halvorson, Ph. D. and E.
Categories: news-opinion
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Blog / News & Opinion
What You're Really Meant to Do
By Porchlight
As I prepare to write a baccalaureate speech for a local high school, I've been thinking a lot about how to communicate an inspiring message to a large group of individuals. After all, everyone is different, and at a ceremony like this, everyone is about to start their own path in a big way. How can I cover what each person needs in a way that will speak to them personally?
Categories: news-opinion
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Blog / News & Opinion
Finding the Next Steve Jobs
By Porchlight
Nolan Bushnell and Gene Stone's new book, Finding the Next Steve Jobs: How to Find, Hire, Keep and Nurture Creative Talent tackles a daunting quest, but then again, Bushnell's not an ordinary guy himself. Having started both Atari Games and Chuck E. Cheese, Bushnell knows creativity, innovation, user experience (and fun!
Categories: news-opinion
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Blog / News & Opinion
ChangeThis: Issue 104
By Porchlight
Time Ain’t Money: Stop Punching the Industrial Age Clock, and Start Embracing the Digital Now by Douglas Rushkoff “Living in the digital media environment changes a whole lot more than the technologies through which we do business. It has changed our relationship to time—and this is having profound effects on our businesses, our economy, and our customers. ” How to Boost Your Bottom Line.
Categories: news-opinion
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Blog / News & Opinion
Personality and Presence
By Sally Haldorson
We've all experienced it. Maybe it was one of your professors from college who inspired you to get up before noon and actually attend her class every week. Maybe it was that actor, in that film, not the main star, but the other guy.
Categories: news-opinion
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Blog / News & Opinion
The Customer Rules: An Interview with Lee Cockerell
By Porchlight
Lee Cockerell's new book, The Customer Rules, is a modest-looking volume of 39 'rules' for providing outstanding customer service. Despite the book's apparent simplicity, The Customer Rules offers readers essential advice ranging from the general—be nice—to the specific—never ever argue with a customer. While reading this book, I often found myself thinking, "Of course; this is a fundamental rule.
Categories: news-opinion
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Blog / News & Opinion
Bring Your (Emotional) Self to Work
By Sally Haldorson
Listen. In every office you hear the threads of love and joy and fear and guilt, the cries for celebration and reassurance, and somehow you know that connecting those threads is what you are supposed to do and business takes care of itself. The words above were written by James A.
Categories: news-opinion
