Sales Management That Works: How to Sell in a World That Never Stops Changing
"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $32.00 | |
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| 25 - 99 | $22.40 | 30% |
| 100 - 499 | $20.80 | 35% |
| 500 + | $20.16 | 37% |
Non-returnable discount pricing
$32.00
Book Information
| Publisher: | Harvard Business Review Press |
|---|---|
| Publish Date: | 02/23/2021 |
| Pages: | 352 |
| ISBN-13: | 9781633698765 |
| ISBN-10: | 1633698769 |
| Language: | Eng |
What We're Saying
The five best Marketing & Sales books of 2021 all focus on the primary importance of people and connecting to others in meaningful ways. READ FULL DESCRIPTION
"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION
Full Description
In this no-nonsense, research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing.
- Full of insider case-studies from a wide-range of companies—from startups to big orgs.
- Practical, clear-eyed advice, diagnostics, and how-tos.
- Separates fact from fiction, truth from myth about what drives a sales force to success.
- Research-based methods, which is rare in a category that is full of hype, fads, and so-called thought leaders.
Audience:
- Sales managers.
- Executives who oversee or interact with the sales function.
- Sales people who to understand how their selling role fits into the broader company.